Tired of 2nd Place? Step Out for Business Success

“The only thing that is stopping you from where you are to where you want to go is your comfort zone.” – Dhaval Gaudier

When I was 8, I was on a swim team. I loved swimming, I enjoyed training and I even enjoyed the competition. The only thing that held me back was my introverted nature: I feared standing out in a crowd; I feared being the center of attention.

When it came time to race, I became so nervous I barely heard the starting gun—though I never jumped the gun because that meant more attention on me. I didn’t hear the crowd, or the announcers, or my coach.

And I finished 2nd. Often.

It saddened me that I rarely took first place, but looking back, it made sense: #1 got all the attention and the spotlight; #2 was soon forgotten.

That mentality continued for the next 30 years until I became an entrepreneur. Suddenly, my fear of standing out and being the center of attention battled with my desire to be a successful business owner.

It was time to step out: out of my office, out of my comfort zone, out of my fears. Sound like something you need? Here are 5 Step Out practices to implement now.

STEP OUT 1—Attend events: Seek out the events that will build your brand’s awareness and attract your ideal audience (attending targeted events eliminates the awkwardness of feeling lost or out of place). Seek out people that will help put you in contact with ideal people as well.

STEP OUT 2—Introduce yourself: present your elevator speech then ask what issues they face related to your business (attention is on them rather than you).

*HINT: You have a solution to their problem. This is an information-gathering moment and you don’t have to be loud and flashy to do it.*

STEP OUT 3—Listen: listening is one of your strengths as an introvert. Get the conversation started with relevant questions then…listen. Let them talk. Present your solution.

*HINT: people want to be heard and want someone to LISTEN. Be that person and you’ve stepped into the coveted know-like-trust realm*

STEP OUT 4—Follow-up: now you have information to nurture the relationship and build yourself as a subject matter expert. The follow-up gives you the introvert-friendly way to do that. Let your content marketing plan do the heavy work:

  • newsletters
  • blogs
  • emails
  • social media
  • new platforms like Facebook Live and Periscope

All of these can be performed anywhere on the planet—including your quiet zone. Share everywhere. Explore new platforms. Be creative and experiment.

STEP OUT 5—Seek opportunities: regardless of where you are on the introvert-extrovert scale, the greatest growth comes from reaching out. There are people and organizations that are looking for experts to fill their schedule. Be the first to respond.

  • Offer to sit on a panel discussion in your expertise
  • offer to present at an industry-related event
  • reach out to podcast hosts to become a guest
  • volunteer to speak at a school, networking event, or professional organization

Yes, this is a huge undertaking for introvert business owners, but it’s a moment in time that carries a lot of weight toward business success. Start small, but start now! Step out for that moment then build from the results.

Kristen

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