The Fast Track to Content Burnout

You’ve heard it plenty of times: content is king.marcolm at fdp.net

You’ve read it everywhere, too: inbound marketing is the best way to attract clients.

You KNOW what this means: blogging, newsletters, social media, ebooks, whitepapers…

Sounds like fun, right?

Of course it is! Especially when you already focus most of your time and energy on building a business and creating happy customers.

Plenty of business owners want to be on the fast track with inbound marketing but often end up on the fast track to content burnout. Here are some quick and easy tips to ensure burnout in just over a week, and leave your readers wondering where you are:

  1. Blog every day—especially if you are just getting started. It works for the big companies (with plenty of in-house people or outsourced personnel who love to write) so it should work for you!
  2. Make each blog 2000 words or more. Long content really gives Google a buzz and you are ready for buzz. The more words the better so get cracking.
  3. Send out a weekly newsletter. Catch your readers up on all the content activity you’ve been up to. Write about why you are the best solution for your clients even though you don’t have time to do it anymore.
  4. Join 50 LinkedIn groups. It’s all about being visible and getting involved. Read. Respond. Do it! Often. Read about my LinkedIn Journey to Top Contributor. I got results but hit burnout in less than a month.
  5. No need for a content plan. This just wastes time, especially when you’ve got 2000 words to write! Just wing it. Sometimes the best ideas come when under pressure. Sometimes.
  6. Content creation requires planning, but if you thrive on pressure and deadlines then wait until the last minute to get your content out.

Ready to give content burnout a try? If you like on-going anxiety then this is the plan for you. Let me know how it works for you.

If you’re looking for an alternative, I’ll discuss the non-stress ways to create content next week.

Or, if you’re on the verge of burnout now, give me a call and we’ll develop a non-stressful way to be the king of your content!

Happy stressing content creation!
Kris the Scribbler

(photo courtesy of marcolm at freedigitalphotos.net)

Got ‘Writers Overwhelm’? Douse that Doubt with these DIY Strategies

frazzled-blogContent comes in all forms, and as business owners, we need to keep up with our audience’s demand and stay one step ahead of our competitors.

Pretty soon, we’re swamped with deadlines and we’re stuck in the business owner’s writer’s block from hell. I call this ‘writers overwhelm’. Though not a clinical term, many of us can relate to it!

When writers overwhelm sneaks up on you, try one or all of these block-crumbling exercises.

Notepad: our creative juices flow best when we’re elsewhere:

  • in the shower
  • during family time
  • movies, date nights, parties
  • during exercise
  • just before bed

Having a notepad and pen handy saves our sanity and keeps those great ideas from getting lost—forever.

One argument I have received is, “It’s a pain to transcribe my ideas!” Yes, it can be, but transcribing is a lot faster and stress-free than trying to jog the memory for that lost idea. Those thoughts are like gold and can lead to magic at a later date.

Eliminate the editor: a common block is to feel we have to write our thoughts chronologically. With our word processing tools, we can cut, copy and paste in an instant. So WRITE! Get those words out and don’t stop. Ignore the word count too. More words on that page are better than not enough words. Keep writing until your brain is empty. Tell your internal editor to take a hike while you’re writing.

Remove distractions: for many, business writing can be a drag. It’s a detestable chore and the only way to get through it is to listen to music or a movie. However, these activities can halt an idea as soon as a favorite song or scene comes up. Before you know it, an entire movie or soundtrack has ended and you still have a blank page. Give yourself 30 minutes of no interference—including friends, family, co-workers and pets.

Create a setting: a quiet, calm setting enhances the creative process. Does a park-side bench work for you? A garden setting? A library? Coffee shop? Experiment with locations and times of day. You may find that staying up or getting up 30 minutes earlier is your best creative time.

Prioritize: whatever you need to write is needed NOW. For instance, you need to revise a 4-page website. The overwhelm settles in because you wish to get them all done today. But, which page is most important to your audience NOW? That is the page to write first. When that page is complete, ask which of the remaining pages is next in importance then write. Take a break between each page, too.

Let it rest: you’ve got it written now ignore it! Do something to cleanse your mental palate. Grab that soundtrack or movie and enjoy. Give those typos, misspellings and other errors time to fester and grow. Come back a few hours later (or even the next day) and let the editor work.

When writers overwhelm creeps up on you, avoid getting trapped by stepping back, taking a breather, and following one or all of these steps. You’ll soon find your writers overwhelm fades.

Happy writing,
Kris the Scribbler

photo credit: blog.zirtual.com