The Fast Track to Content Burnout

You’ve heard it plenty of times: content is king.marcolm at fdp.net

You’ve read it everywhere, too: inbound marketing is the best way to attract clients.

You KNOW what this means: blogging, newsletters, social media, ebooks, whitepapers…

Sounds like fun, right?

Of course it is! Especially when you already focus most of your time and energy on building a business and creating happy customers.

Plenty of business owners want to be on the fast track with inbound marketing but often end up on the fast track to content burnout. Here are some quick and easy tips to ensure burnout in just over a week, and leave your readers wondering where you are:

  1. Blog every day—especially if you are just getting started. It works for the big companies (with plenty of in-house people or outsourced personnel who love to write) so it should work for you!
  2. Make each blog 2000 words or more. Long content really gives Google a buzz and you are ready for buzz. The more words the better so get cracking.
  3. Send out a weekly newsletter. Catch your readers up on all the content activity you’ve been up to. Write about why you are the best solution for your clients even though you don’t have time to do it anymore.
  4. Join 50 LinkedIn groups. It’s all about being visible and getting involved. Read. Respond. Do it! Often. Read about my LinkedIn Journey to Top Contributor. I got results but hit burnout in less than a month.
  5. No need for a content plan. This just wastes time, especially when you’ve got 2000 words to write! Just wing it. Sometimes the best ideas come when under pressure. Sometimes.
  6. Content creation requires planning, but if you thrive on pressure and deadlines then wait until the last minute to get your content out.

Ready to give content burnout a try? If you like on-going anxiety then this is the plan for you. Let me know how it works for you.

If you’re looking for an alternative, I’ll discuss the non-stress ways to create content next week.

Or, if you’re on the verge of burnout now, give me a call and we’ll develop a non-stressful way to be the king of your content!

Happy stressing content creation!
Kris the Scribbler

(photo courtesy of marcolm at freedigitalphotos.net)

Stuck On Blogging ideas? Your Latest Events Could Offer Inspiration

Ideas from Stuart Miles of freedigitalphotos.net

One of the most asked questions is, “Where do I get blog ideas?”

Everyone gets stuck on this aspect of business-ownership (even me) and for some, it could be as unpleasant as pulling your own teeth. Part of the mental obstacle comes when trying to come up with something that WE think our audience would like to read. Most of the time, what ideas come to mind interest you (because no one loves what you do like you), so they’ll probably bore others.

Not so. You are the expert in your industry. In your niche. The people you have collected through networking, LinkedIn, groups, associations and organizations know YOU and they are trusting you to have the answers they need. Even if your industry is swarming with competitors, you have a unique neighborhood of contacts that a competitor does not. So write for them. Solve a problem for them. Let them know you are an expert. They may not need you right now, but someday they will and that’s when magic happens!

If you’re overdue to write a blog because you can’t find a topic, take a look at your work activity last week. Ask yourself these questions:

  • What business-related tasks did you do last week? (list 3)
  • What client tasks did you accomplish last week? (list 3)
  • What client questions did you answer? (list 3 to 5)
  • What events did you attend? (list 3)
  • Did you have to explain your expertise to anyone? If yes, what did you say?
  • What problems did you solve—either for you, your business, or a client? (list 2 or 3)

To give you an example of potential answers, here are mine:

What business-related tasks did I do last week?

  1. Gathered all my tax stuff and sent it to the accountant.
  2. Scheduled my social media posts for the next week.
  3. Created an interview outline for 5 upcoming interviews.

What client tasks did I accomplish last week?

  1. Edited a white paper for a client.
  2. Created a March editorial calendar for a client.
  3. Wrote a bio and presentation summary for a client’s upcoming event.

What client questions did I answer?

  1. How much does this cost?
  2. How long will it take?
  3. What will you need to write my bio?

What events did I attend?

  1. Online webinar about LinkedIn.
  2. 1 Million Cups
  3. Venture Café

Did you have to explain your expertise to anyone?

  1. Yes; the word ‘copy writer’ gets confused with ‘copyright’. I explained the difference by saying the copy WRITER writes what a business needs to attract clients. The copyright deals with the distribution and use of the creator’s product, service or idea.

What problems did you solve?

  1. Problem for me: finding a quiet location to work when the family is home all day.
  2. Problem for client: refining a tagline that ‘just didn’t work for her’.

Next, review the answers and decide which ones would make a good blog post. Experiment with title ideas. Here are a few blog ideas from my events:

  • 5 Top Interviewing Tips for Any Business Owner
  • How an Editorial Calendar Prevents Blogging Headaches
  • The Best Info Needed for an Unbeatable Bio
  • Business Lessons Learned at 1 Million Cups
  • Copy write vs Copyright: Make Sure Your Prospects Understand Your Profession

Can you see how ideas generate from your everyday activity without seeming ‘every day’? Not only that, you’ve got enough blog topics for a week or a month.

Got questions? Comment below. Your question could end up as a great blog topic!

Happy writing!
Kris the Scribbler

photo courtesy of Stuart Miles of freedigitalphotos.net