Stuck On Blogging ideas? Your Latest Events Could Offer Inspiration

Ideas from Stuart Miles of freedigitalphotos.net

One of the most asked questions is, “Where do I get blog ideas?”

Everyone gets stuck on this aspect of business-ownership (even me) and for some, it could be as unpleasant as pulling your own teeth. Part of the mental obstacle comes when trying to come up with something that WE think our audience would like to read. Most of the time, what ideas come to mind interest you (because no one loves what you do like you), so they’ll probably bore others.

Not so. You are the expert in your industry. In your niche. The people you have collected through networking, LinkedIn, groups, associations and organizations know YOU and they are trusting you to have the answers they need. Even if your industry is swarming with competitors, you have a unique neighborhood of contacts that a competitor does not. So write for them. Solve a problem for them. Let them know you are an expert. They may not need you right now, but someday they will and that’s when magic happens!

If you’re overdue to write a blog because you can’t find a topic, take a look at your work activity last week. Ask yourself these questions:

  • What business-related tasks did you do last week? (list 3)
  • What client tasks did you accomplish last week? (list 3)
  • What client questions did you answer? (list 3 to 5)
  • What events did you attend? (list 3)
  • Did you have to explain your expertise to anyone? If yes, what did you say?
  • What problems did you solve—either for you, your business, or a client? (list 2 or 3)

To give you an example of potential answers, here are mine:

What business-related tasks did I do last week?

  1. Gathered all my tax stuff and sent it to the accountant.
  2. Scheduled my social media posts for the next week.
  3. Created an interview outline for 5 upcoming interviews.

What client tasks did I accomplish last week?

  1. Edited a white paper for a client.
  2. Created a March editorial calendar for a client.
  3. Wrote a bio and presentation summary for a client’s upcoming event.

What client questions did I answer?

  1. How much does this cost?
  2. How long will it take?
  3. What will you need to write my bio?

What events did I attend?

  1. Online webinar about LinkedIn.
  2. 1 Million Cups
  3. Venture Café

Did you have to explain your expertise to anyone?

  1. Yes; the word ‘copy writer’ gets confused with ‘copyright’. I explained the difference by saying the copy WRITER writes what a business needs to attract clients. The copyright deals with the distribution and use of the creator’s product, service or idea.

What problems did you solve?

  1. Problem for me: finding a quiet location to work when the family is home all day.
  2. Problem for client: refining a tagline that ‘just didn’t work for her’.

Next, review the answers and decide which ones would make a good blog post. Experiment with title ideas. Here are a few blog ideas from my events:

  • 5 Top Interviewing Tips for Any Business Owner
  • How an Editorial Calendar Prevents Blogging Headaches
  • The Best Info Needed for an Unbeatable Bio
  • Business Lessons Learned at 1 Million Cups
  • Copy write vs Copyright: Make Sure Your Prospects Understand Your Profession

Can you see how ideas generate from your everyday activity without seeming ‘every day’? Not only that, you’ve got enough blog topics for a week or a month.

Got questions? Comment below. Your question could end up as a great blog topic!

Happy writing!
Kris the Scribbler

photo courtesy of Stuart Miles of freedigitalphotos.net

Comments

  1. Perfect timing Kris_going through some creative constipation_blame it on the weather, As always, enjoy your posts.

    Elaine.

    • KristheScribbler KristheScribbler says:

      Elaine,
      Creative constipation–that’s plenty of inspiration for another blog post! I’m glad I can help. I’ll followup with an email to get your through your creative constipation.
      This is the month daylight savings time and Spring arrive. Your snow will soon melt to reveal all those spring bulbs. We can probably come up with some weather-related blog posts for you 🙂
      Kristen

  2. For me, this was a timely article, Kris. Well-organized, succinct, and (I believe) easy to put into practice. Thanks for the push.

    • KristheScribbler KristheScribbler says:

      You are welcome, Steve.
      The idea generation for blogging is what makes the process more overwhelming than it should be. Once the ideas are developed, the time staring at a blank screen is diminished.
      I’m glad I can help!

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