Live Long and Prosper—Lessons Learned in 2015, part 1

Stuart Miles at fdp.netNo, I’m not a Trekkie, but the saying is fitting for this week’s blog…

When do you review your business analytics? Do you have a set fiscal year? Do you check analytics quarterly? Do you do a financial review with your bookkeeper or accountant? Or are your efforts haphazard and unpredictable?

When I worked in cardiac rehab, I reviewed a patient’s health progress with each visit, often 3 times per week, as well as monthly and quarterly. Each review involved a different depth of review, but kept us both informed of changes, setbacks and progress.

The same is needed for the heart of our business. As with my patients, it’s sometimes scary to review our business’s vital signs, but unless we do, we may be headed into the equivalent of an entrepreneurial cardiac event.

Even though reviewing my business creates some apprehension, I always come away with useful information. Here is a summary of the areas I will be improving and the 2016 actions I’m taking to implement these goals:

Simplicity with systems and outsourcing—hiring a virtual assistant with expertise in organization and systems. Although it is TOUGH to outsource this activity, it will save me time and headaches and ensure a more consistent, thorough completion of tasks.

Social media sharing—blogs, news, curated content, etc. Creating the content is easy; sharing it everywhere is its own full time job. I’ll share some of these tasks with my VA but will also learn Hootsuite, Zoho and other tools to help simplify the tasks.

Sales funnelKris the Scribbler took a new business direction in 2015 (Grandparents in Business and providing content services for business owners over 50), which has modified my sales funnel. Through mentors, my business coach and independent study, I’ll be implementing a new process. Here’s one of the infographics that have been helpful in developing my new plan: The Blog Sales Funnel.

Follow up—you’ve heard it: if you build it, they will come…It’s a great idea, but it doesn’t work that way with business. If your audience doesn’t know you exist, they won’t come. The task falls to you (and me) to be found. For Kris the Scribbler, that means social media sharing, podcasts, speaking and writing…and following up!

Technology fears—enough is enough. I’m smart and resourceful and I know where to go for solutions. I recognize my style of learning so this will be the year I implement it and eliminate headaches and lost opportunities.

What lessons have you learned about your business in 2015? Got questions? I’ve got hints and tips to work you through your business and content snags. Contact me to learn more.

Next week I’ll discuss the business growth and strengths that emerged from 2015.

Kristen Edens
A grandparent in business

(photo image courtesy of Stuart Miles of freedigitalphotos.net)

Comments

  1. As I read this I look over the piles of paperwork on my desk and realize that my business has grown enough this year that I need to regroup, re-organize, and set goals for the upcoming year.

    Thanks for the motivation!

    • KristheScribbler KristheScribbler says:

      Hi Stan,
      Analyzing is just the beginning. Regrouping, reorganizing and setting new goals is an ongoing task for business owners. That’s why it’s best to never sit long in our comfort zone. Keep on growing! Congratulations on your business growth 🙂
      Thanks for commenting!
      Kristen

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