Doing the Hustle: What’s your Definition for Business Success?

Photo by: Romondo Davis

What’s it take to have a successful business?

Have you ever asked this question—to yourself, a mentor, or a business coach? If you have, most often it’s answered with one word: hustle!

But what does this mean? Is it the same for everybody? Every industry? Or is it individualized?

I believe it is individualized, based on needs and goals. I knew I needed to get outside of my comfort zone as an introvert; I needed to ‘get out there’ to put a face with a name and to build awareness if I expected any business growth. Action steps: I attended 4 to 5 networking events within a 150 mile radius per week, for over three years, perfecting my tagline and elevator pitch and identifying my target audience. The result: I gained a better understanding of my customer persona, their pain points, and obtained several speaking engagements and appearances on podcasts. Eventually, I could enter a new event with someone approaching me to say, “Hey, aren’t you Kris the Scribbler? I’ve heard of you!” This is now spreading through social media and when I attend national conferences.

While this is my experience, I was curious how other business owners and entrepreneurs defined hustle. Here are their words:

Dick Slackman, Tenby Technologies: working hard and smart to get things done. Identify what that is for you and DO IT.

John Vitale, VP of The Small Business Administration says: bust your butt to make your product, service, or idea stick. Cultivate the opportunities through online and offline activities to gain 1-to-1 conversations. Surround yourself with other like-minded people because they are the ones who can refer or connect you with someone helpful.

Greg Christoffel, The SCORE Association: be prepared to talk to anyone who asks about your product, service, or idea without fearing what they think. You must be willing to take any feedback without the expectation of something grand. You’ll find that support comes from unlikely people and places.

Robert Arnone of Arnone Specific Chiropractic: this means not getting comfortable with where you are at; there is no relaxing. Push for more.

Jane Wyatt, Independent Sales Director with Mary Kay Cosmetics: Keep looking forward for what can be done next to improve your business and make your customers happier. Continue to budget and make goals, but don’t quit when a milestone is reached; make a new goal. Deflect negative energy.

Sandy Tomey, The Love Luminary: make swift and efficient forward movement toward an intentional goal. Define what that is for you and pursue it.

Stan Jechura, All Safe Inspections: If opportunity doesn’t knock, break the door down! Be proactive. Nothing will happen on its own so it is up to you to make what you want happen. He began his home inspection service by placing door hangers on every for-sale house within his region. It didn’t get him any business, but he proved to himself he could get it done which motivated him to do even more.

Tom Van Cleave, Data Dynamics: he believes entrepreneurs are too focused on obtaining funding rather than sales. “While it will take longer, it’s more effective to hustle for funding through customer sales.”

Les Landes, Landes & Associates: go after what you want like a bat out of hell: make the first move, the first call, promote and go way beyond your comfort zone.

How do these views influence you? Do you agree or have a different approach? The common denominator for all respondents was to keep up or be left behind.

How do you hustle for business success?

Kristen Edens
Kris the Scribbler

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