Entrepreneurship Studies through ‘The Field of Dreams’

“Until I heard the voice, I’d never done a crazy thing in my whole life.”
– Ray Kinsella, played by Kevin Costner in Field of Dreams

What’s it like to be an entrepreneur? What drives us to transform our lives so drastically that it fills our every moment? Our lives seem to be running pretty normal, maybe even a little stagnant, when we’re driven to do something completely different. Out of character. Maybe even crazy.

For lead character, Ray Kinsella, in the movie Field of Dreams, starring Kevin Costner, it was to build a baseball field in the middle of his corn field.

If you build it, he will come

Is it the desire to build something we can call our own? Is it to solve a problem? To fill an emptiness? We may not know the reason behind it, yet we know it’s something we must do. It keeps us up at night, pulling us into unknown territory. Doubts, fear, and uncertainties battle with the drive to pursue this vision. For Ray, he feared turning into his father, getting stagnant, and becoming non-spontaneous.

What is your reason for choosing entrepreneurship?

And so the journey begins. The first obstacle is overcoming the ridicule from friends and family. Just as Ray encountered, we have our nay-sayers, yet we believe and continue on.

Next comes the financial reality. Ray and Annie knew it would be tough, but they pursued the dream. And depleted their savings account.

Many of us depleted our savings account and our retirement funds. The vision was new, exciting, and worth it, despite the risks.

Now we wait. Seasons pass and doubt takes hold. We struggle to remain optimistic, but the financial burden grips us tighter. Do we continue on or return to the way things were?

Then that first client appears! Just as Ray felt when Shoeless Joe first appeared on the field, we are excited, nervous, and awkward. We make mistakes, but we work through it. We take this opportunity to further study our client and refine our services.

Ease his pain.

As business owners, it is our responsibility to ease the pain of our audience and clients. We are driven to find others who else will benefit from your crazy idea.

Go the distance.

What must you do to find others who need you? What are you doing to reach out to them?

The pieces are starting to fitting into place. We’re excited. We’re motivated. It feels like heaven, but there are still obstacles and we seek guidance from those we know and trust.

“What do we do next?” asks Ray.

“How the hell do I know?” replies Terence.

Yet the discoveries continue and they nudge us along despite the roadblocks. We soon understand that it’s more than just what our clients need; it touches on an internal need that we can’t yet quite define.

“It would kill some men to get that close to a dream and not touch it.”

Now we’re faced with the toughest decision of all: do we quit or continue? We’re frustrated. Tired. Near desperate. The uncertainties return.

“I’ve done everything I was asked and never asked…what’s in it for me?”

Then we understand. We discover the reason the journey began: the need to give back. The need to right a wrong. Solving a problem. The puzzle is solved and our soul is whole.

“It was you.”

We realize the pursuit made us better, solved our pain, and in the meantime, solved the needs of others. We are transformed.

“Is there a heaven?”
“Oh yea. It’s a place where dreams come true.”

We reach that heaven when we go after our dream—no matter how crazy.

If you build it, they will come has become a clichéd mantra on how not to build a business, particularly a website. However, dig deeper into the meaning of Field of Dreams, and you’ll understand it defines what it takes to find our purpose. It’s a story of the persistence and dedication needed to build a business.

What does your field of dreams look like? Where are you in the process of transforming?

Kristen

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