Ditch the Job Boards! Build Your Second Act Brand Instead

Rejection stamp image signifying denied from job boardsFinding a job is always a difficult task. In my early job-hunt days (age 16 to 26), I would physically VISIT job agencies or the location I wished to work. Attempts to reach the manager often failed but resulted in an almost friendly invitation by an office manager to fill out an application onsite or to mail it in. Today, the process is hastened by the internet, which still results in a long wait…to NO.

I began freelancing in 2006 and took my business to full time in 2008. I scoured the online job boards with resolute determination, especially early days or when clients were few. Guess how many jobs I acquired through these boards.

NOT ONE!Kristen's job post rejection from online job boards

Unless you count the client that asked me to write a full 10-page website for $6. Yes, SIX DOLLARS!

After two primary clients ended their contracts earlier this year, I returned to the job boards with cautious hope. It didn’t take long, however, to walk the agonizing road to NO. Through the process, I discovered that only 7 to 15 percent of job openings are filled through online applications and that most job placement occurs through REFERRALS or my own ACTION. Even as a teenager, building awareness to MY EXISTENCE, AVAILABILITY, and ABILITY was more effective than filling out flat sheets of paper. Back then, as now, I built my brand.

While the job hunt hasn’t changed, what we bring to the world has. We have 30+ years of knowledge and experience and the determination to make something new. Therefore, it’s time to abandon the job boards and build your brand and your second act with these action steps.

  • Create a social media presence where your audience (B2C) AND your peers (B2B) are (these are often not the same).
  • Create bios suitable for both audiences
  • Create an elevator speech that is adaptable to your audience
  • Attend local events related to your industry and niche. Be visible to attendees and event organizers.
  • Volunteer at events
  • Find your people online. Connect, like, follow, comment.
  • Join social media groups related to your industry and niche—Facebook groups, LinkedIn groups, and Twitter chats are top methods to build awareness, discover trends, identify needs.
  • Above all: FOLLOW UP! Keep in touch through social media, blogging, newsletters, events, and conversation.

Sound intimidating? Perhaps time-consuming? Nope. When weighed against the long wait to NO from an online job application, these methods keep you active and top of mind.

Put your time and talent in yourself and build the brand that gets things done: YOU!

Kristen Edens
Making Midlife Better

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