The Fast Track to Content Burnout

You’ve heard it plenty of times: content is king.marcolm at fdp.net

You’ve read it everywhere, too: inbound marketing is the best way to attract clients.

You KNOW what this means: blogging, newsletters, social media, ebooks, whitepapers…

Sounds like fun, right?

Of course it is! Especially when you already focus most of your time and energy on building a business and creating happy customers.

Plenty of business owners want to be on the fast track with inbound marketing but often end up on the fast track to content burnout. Here are some quick and easy tips to ensure burnout in just over a week, and leave your readers wondering where you are:

  1. Blog every day—especially if you are just getting started. It works for the big companies (with plenty of in-house people or outsourced personnel who love to write) so it should work for you!
  2. Make each blog 2000 words or more. Long content really gives Google a buzz and you are ready for buzz. The more words the better so get cracking.
  3. Send out a weekly newsletter. Catch your readers up on all the content activity you’ve been up to. Write about why you are the best solution for your clients even though you don’t have time to do it anymore.
  4. Join 50 LinkedIn groups. It’s all about being visible and getting involved. Read. Respond. Do it! Often. Read about my LinkedIn Journey to Top Contributor. I got results but hit burnout in less than a month.
  5. No need for a content plan. This just wastes time, especially when you’ve got 2000 words to write! Just wing it. Sometimes the best ideas come when under pressure. Sometimes.
  6. Content creation requires planning, but if you thrive on pressure and deadlines then wait until the last minute to get your content out.

Ready to give content burnout a try? If you like on-going anxiety then this is the plan for you. Let me know how it works for you.

If you’re looking for an alternative, I’ll discuss the non-stress ways to create content next week.

Or, if you’re on the verge of burnout now, give me a call and we’ll develop a non-stressful way to be the king of your content!

Happy stressing content creation!
Kris the Scribbler

(photo courtesy of marcolm at freedigitalphotos.net)